Athletes today take social media very seriously. The impact of each post, reel, or tweet has multiplied enormously. In our previous blogs, we have talked about different platforms like Facebook…
Africa has always had an abundance of talented and skilled athletes, whether it be in running, football, basketball or handball. The one thing that has restricted the potential and opportunities…
The LIV Golf international series is an international golf tournament backed by the Public Investment Fund (PIF) of the Saudi Arabian Sovereign Fund. It made a lot of noise after…
Prominent athletes have collaborated successfully with sports brands for decades; yet it was the Jordan and Nike collaboration that gave the idea traction. In the late 1980s, Michael Jordan had…