In recent years, gaming and gambling have become more and more "online" or "digital," and they have also converged in many ways. The expanding "spillover effects" in the gaming and…
At the upcoming NBA All-Star weekend in Salt Lake City, Utah, more than 35 sponsorships, including activations, social media campaigns, and on-site item sales, will be present. All-Star Crossover, the…
Fintech companies are the combination of a single service provider which includes finance as well as technology. Some of the renowned fintech companies investing in the sports Industry are Paytm,…
You may see disputes over whether the ball went in or out during any dramatic Grand Slam games in tennis. Hawk-eye is used in these disputes. A team can refer…
HISTORY OF THE SPORTS INDUSTRY India has a long history of providing the necessary equipment as well as participating in a variety of sports. Old-fashioned sports like kho-kho, leg cricket,…
2023 promises to bring a plenty of sporting action for ardent followers and fans of sports, which, like last year, will provide solid entertainment, competition, and events across various disciplines.…
India's recent success in the Commonwealth Games has brought about a wave of happiness and positivity across the nation. There is a clear improvement in performances and the trending trajectory…
Traditional East Asian sports revolve under the wing of martial arts. South Korea introduced the world to Taekwondo. It is the biggest contributor to sport over there. Similarly in Japan,…
In a previous blog - 'Breaking Convention at the Olympics' - ice hockey (a very close contender) didn't make it to the list. Although not so common sport in the…
What is Sports Science? Sport science applies the study of science to sporting activities. The focus of sport science is to help maximise performance and endurance in preparation for events…
Throughout the 2000s, various incidents incited discussions about the potential for goal-line technology in the game. The lack of such technology in association football contrasted with other sports, which had…
Athletes today take social media very seriously. The impact of each post, reel, or tweet has multiplied enormously. In our previous blogs, we have talked about different platforms like Facebook…
Africa has always had an abundance of talented and skilled athletes, whether it be in running, football, basketball or handball. The one thing that has restricted the potential and opportunities…
The LIV Golf international series is an international golf tournament backed by the Public Investment Fund (PIF) of the Saudi Arabian Sovereign Fund. It made a lot of noise after…
Prominent athletes have collaborated successfully with sports brands for decades; yet it was the Jordan and Nike collaboration that gave the idea traction. In the late 1980s, Michael Jordan had…
In December 2008, the Delhi high court, with the consultations of the National Sports Federations and the Indian Olympic Association, decided to restrict the representation of the country only to…
Indian Premier League (IPL) franchise Delhi Capitals recently shared a post on LinkedIn reporting a cumulative 218.88 million video views for the month of April. Interestingly, this was higher than…
The global appeal of sport has necessitated the rapid adoption of digital viewership, be it via traditional TV or streaming platforms. When live sports initially hit TV screens in the…
The FIA or Fédération Internationale de l’Automobile (FIA) was established in 1904 to represent the interests of motoring organizations. It is a governing body of multiple auto racing events including…
The 2020 Tokyo Olympics was by far the only Olympic Games held without outside spectators and the most expensive, at a cost of a whopping 20 billion dollars. Now the…
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2020-21 no doubt has been a challenging year for everyone in sports and live entertainment. Every stakeholder has had issues which normally could not have been foreseen. Due to Covid,…